01
fluid:
Great design flows naturally. Welcome to my portfolio :)
|||||||||||||||||||| 18.10//
+5511//0025-8
fl.ui.d
FERNANDOLARUCCIA
UI/UX.DESIGN
55//11
SP/BR
2025
/UX.UI
DESIGNER.
+1
years of experience
02
//selected work
Here’s a selection of relevant projects I’ve worked on throughout my career, from 2018 to 2025.
Native app
UI/ UX Design
SaaS
AI-empowered
B2B
Website
Branding
see more
see more
03
about:
Fernando Laruccia
Brazil/SP
//bio
Hi, this is Fernando, I'm an expert in digital products, leading end-to-end projects from Discovery to Delivery.
//professional journey
PepsiCo
Gol/ Smiles
Santander
//education
100%
GradGraphic Design
2009
100%
Post-GradDigital Technology
2013
//keywords
UI/ UX Design
Product Design
Visual Design
AI Design
Design System
//recommendations
“A designer with impressive delivery and professionalism levels. He built an important legacy for the team.”
Brenda Garret
Product Strategy @OI
//skills
Constantly learning
+34%
Discovery
Research
Prototyping
Branding
Design System
UI Design
AI tools
flui.
+14
Different companies from several markets
+28,7%
+17
Years of Progressive Experience
+36,5%
+5
Small
Business
+2
MM
Companies
+7
Big
Enterprises
04
touch:
Feel free to contact me in any of these channels :)
//contacts & info
fernando.laruccia@gmail.com
+55 11 97698-1894
resume
//social
behance
01
fluid:
Great design flows naturally. Welcome to my portfolio :)
|||||||||||||||||||| 18.10//
+5511//0025-8
fl.ui.d
FERNANDO
LARUCCIA
UI/UX.DESIGN
55//11
SP/BR
2025
/UX.UI
DESIGNER.
+1
years of experience
//selected work
Here’s a selection of relevant projects I’ve worked on throughout my career, from 2018 to 2025.
02
Native app
UI/ UX Design
SaaS
AI-empowered
B2B
Website
Branding
about:
03
Fernando Laruccia
Brazil/SP
//bio
Hi, this is Fernando, I'm an expert in digital products, leading end-to-end projects from Discovery to Delivery.
//professional journey
PepsiCo
Gol/ Smiles
Santander
//education
100%
GradGraphic Design
2009
100%
Post-GradDigital Technology
2013
//keywords
UI/ UX Design
Product Design
Visual Design
AI Design
Design System
Years of Progressive Experience
+17
+36,5%
//recommendations
“A designer with impressive delivery and professionalism levels. He built an important legacy for the team.”
Brenda Garret
Product Strategy @OI
//skills
Constantly learning
+34%
Discovery
Research
Prototyping
Branding
Design System
UI Design
AI tools
flui.
+14
Different companies from several markets
+28,7%
+5
Small
Business
+2
MM
Companies
+7
Big
Enterprises
04
touch:
Feel free to contact me in any of these channells :)
//social
behance
//contacts & info
fernando.laruccia@gmail.com
+55 11 97698-1894
resume
01
fluid:
Great design flows naturally.
Welcome to my portfolio :)
|||||||||||||||||||| 18.10//
+5511//0025-8
fl.ui.d
FERNANDO
LARUCCIA
UX/UI.DESIGN
55//11
SP/BR
2025
/UX.UI
DESIGNER.
+1
years of experience
//selected work
Here’s a selection of relevant projects I’ve worked on throughout my career, from 2018 to 2025.
02
Native app
UI/ UX Design
SaaS
AI-empowered
B2B
Website
Branding
about:
03
Fernando Laruccia
Brazil/SP
//bio
Hi, this is Fernando, I'm an expert in digital products, leading end-to-end projects from Discovery to Delivery.
//professional journey
PepsiCo
Gol/ Smiles
Santander
//education
100%
GradGraphic Design
2009
100%
Post-GradDigital Technology
2013
//keywords
UI/ UX Design
Product Design
Visual Design
AI Design
Design System
//skills
Constantly learning
+34%
Discovery
Research
Prototyping
Branding
Design System
UI Design
AI tools
+14
Different companies from several markets
+28,7%
+5
Small
Business
+2
MM
Companies
+7
Big
Enterprises
//recommendations
“A designer with impressive delivery and professionalism levels. He built an important legacy for the team.”
Brenda Garret
Product Strategy @OI
Years of Progressive Experience
+17
+36,5%
flui.
04
touch:
Feel free to contact me in any of these channels :)
//contacts & info
fernando.laruccia@gmail.com
+55 11 97698-1894
resume
//social
behance
01
fluid:
Great design flows naturally.
Welcome to my portfolio :)
|||||||||||||||||||| 18.10//
+5511//0025-8
fl.ui.d
FERNANDO
LARUCCIA
UI/UX.DESIGN
55//11
SP/BR
2025
/UX.UI
DESIGNER.
+1
years of experience
//selected work
Here’s a selection of relevant projects I’ve worked on throughout my career, from 2018 to 2025.
02
Native app
UI/ UX Design
SaaS
AI-empowered
B2B
Website
Branding
about:
03
Fernando Laruccia
Brazil/SP
//bio
Hi, this is Fernando, I'm an expert in digital products, leading end-to-end projects from Discovery to Delivery.
//professional journey
PepsiCo
Gol/ Smiles
Santander
//education
100%
GradGraphic Design
2009
100%
Post-GradDigital Technology
2013
//keywords
UI/ UX Design
Product Design
Visual Design
AI Design
Design System
//skills
Constantly learning
+34%
Discovery
Research
Prototyping
Branding
Design System
UI Design
AI tools
+14
Different companies from several markets
+28,7%
+5
Small
Business
+2
MM
Companies
+7
Big
Enterprises
//recommendations
“A designer with impressive delivery and professionalism levels. He built an important legacy for the team.”
Brenda Garret
Product Strategy @OI
+17
Years of Progressive Experience
+36,5%
flui.
04
touch:
Feel free to contact me in any of these channels :)
//contacts & info
fernando.laruccia@gmail.com
+55 11 97698-1894
resume
//social
behance